Minister for Tourism Adelaide 'rocks on' to a new record
Adelaide has ‘rocked on’ to a new record, with the return of Harvest Rock driving hotel room bookings to new highs.
The Saturday of Harvest Rock II saw 9,984 rooms occupied across Adelaide – making it the best Saturday night on record and just one room shy of the best night of all time, which is currently held by Wednesday 11 October 2023 when the Australian Masters Games was in town.
The days leading up to and over Harvest Rock saw hotel bookings hit an all-time high, with rooms occupied from Tuesday 24 October to Saturday 28 October at an average of 9,679 each night – making it the best Tuesday to Saturday on record.
The latest figures from hotel data analytics firm, STR show the new Tuesday to Saturday record generated more than $11.5 million for Adelaide’s visitor economy in hotel bookings value alone.
The data demonstrates the economic value of major events and comes as the state gears up for another high-octane boost with Feast Festival, Handpicked Festival, Shannon’s Adelaide Rally, CheeseFest, and VAILO Adelaide 500 all on this month.
Hotel booking highlights:
Saturday of Harvest Rock II saw 9,984 room nights occupied across Adelaide – making it the best Saturday night on record and one room night shy of best night of all time.
The current Adelaide accommodation record is 9,985 room nights occupied, reached on Wednesday 11 October 2023 when the Australian Masters Games was held in Adelaide.
Tuesday 24 October to Saturday 28 October 2023 saw a daily average of 9,679 room nights occupied, making it the best Tuesday to Saturday on record.
The Tuesday to Saturday generated more than $11.5 million in hotel bookings value for Adelaide accommodation.
Upcoming events:
Feast Festival – on now until 19 November
Tarnanthi – on now until 21 January
Handpicked Festival 11 November
Shannon’s Adelaide Rally 17-19 Nov
CheeseFest 18 & 19 Nov
VAILO Adelaide 500 23-26 Nov
Bay Sheffield 27 – 28 Dec
Adelaide International 8-13 Jan
Santos Tour Down Under 12-21 Jan
Quotes attributable to Minister Zoe Bettison
Another record month for tourism in South Australia and a full 14 months where we’ve seen visitor expenditure hit monthly all-time highs.
There’s no doubt the string of major events will also entice people to visit and explore our state, experience our unique regions and iconic destinations our award-winning laneway bars and restaurants – all of it adding to our state’s economy and our growing reputation as the place to be.